License! Show Daily - October 16, 2012 - (Page 1)
THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
16 OCTOBER 2012
New Tonka Range Rolls
Hasbro is teaming up with toy manufacturer HTI to re-launch one of Europe’s core boy’s brands–Tonka. The re-launch will see the 60-plus-yearold brand “re-imagined and reignited,” according to James Walker, vice president, brand licensing and publishing, EMEA, Hasbro. HTI, the master toy licensee for Tonka in Europe, will take the brand back to its roots with a reboot of Tonka’s classic steel trucks in the new Tonka Classic line, set to hit shelves this fall/winter. At the same time, Hasbro will release an entirely new Tonka range, Tonka Town. The Tonka Town range will feature modern play sets, vehicles and characters that evoke real-life elements and introduce emergency service and construction vehicles to the world of Tonka for the first time. And the new Tonka toy ranges are only the beginning for the reboot of this classic brand. While Hasbro is sticking to Tonka’s anchor category for the moment, expect brand extensions into other categories sometime in the near future.
Saban Brings New Brands
Saban Brands is bringing two of its latest acquisitions–Popples and Digimon–to Brand Licensing Europe. The Digimon franchise will be introduced in a new global TV series, “Digimon Fusion.” MarVista Entertainment will work with Saban to distribute the series around the world. Saban is also re-introducing the Popples brand with a retro line based on the original 80s toys for a young adult audience in 2013. An all-new line will follow in 2014 with a fresh look and characters, as well as short form content.
Live Events Today
All day Marussia B2 super car at the JELC stand #B105. 9 WWI Tommy at stand #B105. 10–12 BBC’s Kate Humble at stand #B115. 10:15 Fox’s samba marching band on the show ﬂoor and in the screening suite. 11–12 Character Parade in the central aisle. 12 “City of Friends” at the front entrance. 13–13:45 Keynote: Kevin Eastman, original co-creator of “Teenage Mutant Ninja Turtles,” and Rich Magallanes of Nickelodeon. 14–15 R&B group Stooshe will appear at the Hasbro stand #D020
FME’s ‘Tree Fu Tom’ Takes Root
FremantleMedia Enterprises has announced a forest of new licensees in the U.K. and Ireland for its preschool series “Tree Fu Tom,” currently the most watched show of 2012 on CBeebies. The deals include Blues Clothing for daywear, MV Sports for wheeled toys, Flair for arts and crafts, VMC for accessories and dress up, Gemma for greeting cards and party products, Ravensburger for puzzles, Egmont for annuals and Rainbow Productions for character costumes. These partners join current licensees Giochi Preziosi as master toy licensee, Random House for publishing, Aykroyd and TDP for children’s nightwear and underwear and Character World for bedroom textiles and accessories. CBeebies has ordered a second season of “Tree Fu Tom” for 2013.
Table of Contents for the Digital Edition of License! Show Daily - October 16, 2012
License! Show Daily - October 16, 2012