License! Show Daily - October 19, 2011 - (Page 1)
THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
19 OCTOBER 2011
A Packed House
It was standing room only yesterday
when Michael Acton Smith, CEO of Mind
Candy and creator of Moshi Monsters,
delivered the keynote address at the biggest
ever Brand Licensing Europe. His message
during a riveting presentation was loud
and clear: the next generation of kids
expects to be entertained very differently
from their forebears and the internet is
the key. Yesterday BLE welcomed visitors
from Auchan, Carrefour, Tesco, Top Toy,
Selfridges, Argos, El Corte Ingles and many
other retailers. Event director, Jessica Blue,
said ‘yesterday was a packed house with
visitors flying in from all over Europe to take
Peppa Licks Ice
eOne Entertainment has signed a deal
with Icefresh Foods Ltd for Peppa Pig
shaped ice creams launching in March.
The deal adds to existing food deals with
Heinz and Yoplait.
part. With 30 more exhibitors than last year
there are yet more brands for licensees
and retailers. Deals were done and new
parterships begun and we are looking
forward to another great day today.’
Yesterday at BLE Chupa Chups presented its Best Licensee of the Year award to Cool Think
Licensing, which supplied 300,000 pieces of apparel to the Zara Group this year. Cool Think
has also launched the first online Chupa Chups fashion store selling T-shirts and hoodies.
Chupa Chups UK agent, Fluid World also announced Blueprint Collections as the UK
stationery licensee. Ramon Mimo and Lluis Baque (center) from Cool Think Licensing with
Anna Amat, Marta Ballesteros, Christine Cool and Lola Gales from Chupa Chups.
• Caroline Mickler Ltd. has announced a
deal with Find the Three Daughters for
Moomin lip balm and peppermint tins
launching in the UK next spring.
• FreemantleMedia Enterprises’ Rebecca
Bonbon has entered a pan-European
partnership with Stardoll, the online
fashion community, for three months of
• Gummy Bear, licensed by AT New Media,
is to become a TV series developed with
Tata Exlixsis for broadcast next year.
• Nickelodeon Consumer Products
announced its first ever UK direct deal
with ASDA/George for apparel collections
beginning in spring 2012.
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License! Show Daily - October 19, 2011
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