License - September 2011 - (Page 12)
Sony’s Smurfs a Global Hit, New Movie on the Way
Sony’s The Smurfs released worldwide this summer. Since, the film is fast approaching the $400 million mark in global box office sales, with international sales grossing in the top tier of children’s features ever. For Sony Pictures Consumer Products this means a massively strong merchandising program representing every major category. Jakks Pacific holds the master toy license and has created a line of figures, play sets and plush on sale at all major retailers. Simon and Schuster commissioned a children’s novelization that topped the New York Times bestseller list, Build-A-Bear Workshop created a brand new stuffable plush, Beeline launched a mobile app and Ubisoft integrated Smurfs into its “Just Dance” game as well as created a Facebook game, which now boasts more than eight million users. Retailers did not miss out on the buzz surrounding the film either. FAO Schwartz, which featured prominently in the film, supported The Smurfs with a store-in-store concept (dubbed a “blue-tique”) and daily live events at its flagship New York City location. Toys ‘R’ Us implemented a retail promotion that offered $5 off of a 3D ticket upgrade with purchase of $25 of Smurfs products. And global events further increased the film’s exposure. Smurf fans around the world celebrated Global Smurfs Day June 25 by setting a new Guinness Book of World Records title for the largest gathering of people dressed as Smurfs within a 24-hour period in multiple venues. This Thanksgiving, the Smurfs will go airborne as they again return to the Macy’s Thanksgiving Day Parade in New York City just as the DVD/Blu-ray launches. So it’s no wonder Sony has announced the follow up feature, The Smurfs 2, set for release summer of 2013. At Brand Licensing Europe, Sony Pictures Consumer Products is launching a new licensing program for The Smurfs 2 with opportunities available in all key categories worldwide. At the event, Sony will also focus on its roster of film licensing, promotional and retail partner opportunities including for The Pirates! A Band of Misfits, releasing in March 2012 in the U.S.; The Amazing Spider-Man, promotions only, releasing July 2012; Men in Black 3, releasing in May 2012; Hotel Transylvania, releasing in September 2012 in the U.S., SeptemberDecember 2012 internationally; and for the Ghostbusters property, which continues to add partners to strengthen and increase longevity of the brand.
Finalists Announced for Licensing Challenge Competition
The five finalists for the eighth annual Licensing Challenge have been announced, according to Tony Lisanti, global editorial director, License! Global, co-sponsor of the event in partnership with MIPJunior. The competition showcases the kids’ television properties with the greatest licensing potential. The five finalists for 2011 are: ■ “Justin Time”–Guru Animation Studio (Canada) ■ “Let’s Get Inventin’”–Luke Nola & Friends (New Zealand) ■ “Mia and Me”–m4e/Telescreen (Germany) 12
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■ “Mouk”–Millimages (France) ■ “Myo & Ga”–VOOZ (Korea) and Imira Entertainment (Spain) An international jury will select the winner at the MIPJunior show, Oct. 1, in Cannes, France. The winner receives a one-on-one consultation with top licensing executives and coverage in License! Global and in the MIPJunior show dailies. Jurors include Holly Stein, Mattel (Challenge president); Lisanti (moderator); Grahame Grassby, Stella Projects; Elias Hofman, Exim Licensing; Maria Doolan, Zinkia Entertainment; and Bettina Kockler, Chorion.
Table of Contents for the Digital Edition of License - September 2011
License - September 2011
Brand Licensing Europe 2011: Bigger, Better, Quality
Turner Turns it on
Saban Brands International Goes Global
Switchover Media is on Target
The Ultimate Superhero Franchise
Benelux: Small but Rich in Opportunity
Will Toys Start Driving Licenses?
License - September 2011